Our Story: From Frustration to Foundation

For years, we were on the front lines of the foreign trade industry, working deep within factories. We helped ship containers around the globe, but we also saw a critical gap that no one was addressing.

We saw firsthand how small and medium-sized businesses  were often overlooked. Factories, chasing large orders, couldn't justify the attention these smaller clients deserved. This led to a frustrating experience: poor communication, a lack of flexibility, and a one-size-fits-all approach that simply didn't work.

We watched our clients struggle with the nightmare of sourcing multiple product categories from different suppliers. Coordinating between a structure manufacturer, a furniture factory, and a logistics provider was a full-time job. The result? Time-consuming hassle, finger-pointing when issues arose, and a final result that often lacked cohesive style and guaranteed quality.

We knew there had to be a better way. So, we decided to build it ourselves.

We founded Sanford on a simple belief: SMBs in the hospitality industry deserve a seamless, one-stop partner that treats their vision with the importance it deserves. We are that partner.

We are a "boutique" sourcing partner—small enough to care deeply about your project, yet powerful with our curated network of reliable factories. We handle the entire complexity behind the scenes, from structure to sofa, so you can focus on what you do best: creating unforgettable experiences for your guests.

Let's build something exceptional, together！